Alanna Vizzoni - Journalist Profile | Connect with top journalists

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Barstool Sports

Barstool Sports is a digital media company that focuses on sports, pop culture, and gambling-related content. Founded in 2003 by David Portnoy, it began as a print publication and transitioned to a digital platform in 2007. The company has grown significantly, generating $150 million in revenue in 2020 and achieving a valuation of $450 million. Barstool Sports produces a variety of digital content, including blogs, articles, and videos, and engages audiences through social media platforms like Twitter, Instagram, and YouTube. The company is known for its popular podcasts, such as "Pardon My Take" and "The Dave Portnoy Show." It also operates the Barstool Sportsbook, which has handled substantial betting volumes since its launch. Additionally, Barstool partners with universities to create localized content and events, enhancing its connection with college audiences. The brand is characterized by its loyal fanbase and a unique blend of media and gambling operations.