Alexa Rhodes - Journalist Profile | Connect with top journalists

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Refinery29

Refinery29 is a digital media and entertainment company founded in 2005, focusing on content for smart, creative, and stylish women. Originally a New York City style guide, it has evolved into a global multimedia brand with over 36 million monthly visits. The company is known for its authentic and community-driven content across fashion, beauty, lifestyle, and social issues. Refinery29 publishes more than 1,800 stories each month, covering a wide range of topics. It features an e-commerce section that offers curated products through flash sales, earning commissions on transactions. The company also engages in experiential marketing, creating interactive events that blend content with immersive experiences. With a strong presence on social media and a substantial email subscriber base, Refinery29 effectively reaches its audience of trend-conscious consumers and brand partners. The company has experienced significant growth, expanding from a small team to over 500 employees while emphasizing sustainability and reader loyalty.