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Alissa Sadowski
Verified
Technical Writer, Johnson Outdoors, Old Town Canoe
Gainesville
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Old Town Canoe
Johnson Outdoors is a prominent manufacturer and marketer of outdoor recreational products, founded in 1970 by Samuel Curtis Johnson Jr. in Racine, Wisconsin. The company has been publicly traded since 1986 and is dedicated to providing innovative, high-quality gear for outdoor enthusiasts. With a workforce of 1,400 employees, Johnson Outdoors serves over 80 countries and reported net sales of $751.7 million for FY2021. The company’s product portfolio includes four main categories: fishing, diving, camping, and paddling. Notable offerings include Minn Kota electric trolling motors, SCUBAPRO diving equipment, Eureka! tents, and Old Town canoes. Johnson Outdoors also provides services such as product repair, maintenance, and diving travel programs. The company targets outdoor enthusiasts through various channels, including specialty retailers, marine distributors, and direct-to-consumer sales. Its brands are recognized for their technological advancements and consumer loyalty, supported by a commitment to sustainability and innovation.
Gainesville, , United States
+1 262-631-6600
Founded: 1970