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Allie Hogan
Verified
Senior Beauty Editor, NewBeauty
New York
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Company Info
NewBeauty
NewBeauty, founded in 2005 by Adam Sandow, is a prominent authority in the beauty industry, known for its expert-driven content across print, digital, and multimedia platforms. Based in New York City, the company employs around 57 people and generates an annual revenue of $7.6 million. NewBeauty publishes in-depth articles on skincare, haircare, cosmetic procedures, wellness, and dental innovations, focusing on scientific accuracy and ethical reporting. The company offers subscription programs like TestTube, a quarterly product-sampling service, and BeautyPass, an invite-only membership for premium beauty products and experiences. Additionally, NewBeauty operates BeautyEngine, a division that provides consumer insights from engaged beauty audiences. The brand targets consumers seeking credible beauty guidance, appealing to those interested in both traditional products and advanced cosmetic procedures.
New York, New York, United States
+1 561-961-7600
Founded: 2005