Alyssa Kaplan - Journalist Profile | Connect with top journalists

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Biography

Associate Commerce Editor, Byrdie

Content

Total articles 199

• Available on paid plans

  I Test Hundreds of Beauty Products a Year, and 10 of My Favorites Are on Sale at Sephora RN

  By Alyssa Kaplan Verified

  Apr. 08, 2025

• Available on paid plans

  Hot Take: Tower 28's New Powder Blush May Be Better Than Their Iconic Cream Formula

  By Alyssa Kaplan Verified

  Mar. 13, 2025

• Available on paid plans

  Peptide Skincare Is Trending—These Are the Peptide-Rich Products I Swear By for Healthy Skin

  By Alyssa Kaplan Verified

  Feb. 27, 2025

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Company Info

Byrdie

Byrdie is a leading online beauty and style publication founded in 2013 by Katherine Power and Hillary Kerr. Acquired by Dotdash in January 2019, Byrdie has grown to attract over nine million readers each month. The platform focuses on providing expert-vetted advice and authentic storytelling, celebrating individuality and fostering a sense of community among its audience. Byrdie offers a variety of digital content, including comprehensive coverage of skincare, haircare, fashion trends, and wellness. The site features product reviews and recommendations, all curated by industry professionals. Its editorial team creates engaging stories that explore the connections between beauty, culture, and identity. Byrdie operates on a business model centered around high-quality content and affiliate marketing, earning commissions from sales generated through product links.