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Andrew Snavely
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Founder and Editor, Primer
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Company Info
Primer
Primer is a fintech company based in London, England, founded in 2020. It provides a unified infrastructure for global payments and commerce, helping businesses streamline payment processes and enhance checkout experiences. The company focuses on managing cross-border transactions through a single platform, addressing the complexities of fragmented payment ecosystems. Primer offers a range of services, including a Unified Payments API that integrates various payment service providers, fraud prevention tools, and performance analytics. Its Checkout SDKs allow businesses to create dynamic, localized checkout experiences. The company also supports global expansion by enabling rapid activation of region-specific payment methods. With a strong emphasis on flexibility, Primer allows enterprises to customize their payment stacks without coding, improving efficiency and reducing reliance on single providers. Having raised $74.1 million from notable investors, Primer serves sectors like e-commerce, retail, and entertainment, particularly for businesses looking to scale globally.
London, England, United Kingdom
Founded: 2020