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Aniyah Morinia
Verified
Associate Branded Content Editor, Who What Wear
New York
Beats
Biography
Trends,Fashion, Home + Design Style, Jewelry, Gender Accessories, Women's, Travel Beauty, Footwear
Content
Company Info
Who What Wear
Who What Wear is a digital fashion, beauty, and lifestyle publication founded in 2006 by Hillary Kerr and Katherine Power. Based in Los Angeles, with additional offices in New York City, London, and Minneapolis, the company operates under Clique Brands and was acquired by Future plc in 2022. It started as a daily email newsletter focused on celebrity style and has grown into a multi-platform media brand. The company offers digital publishing through its websites, providing trend reports, shopping guides, and beauty tutorials. It also hosts the *Second Life* podcast, featuring interviews with industry leaders. Who What Wear collaborates with Target to create an affordable, size-inclusive clothing line and has launched *Versed*, a clean skincare brand. The brand targets style-conscious consumers looking for accessible luxury and trend guidance, engaging with advertisers through its parent company for cross-platform marketing opportunities.
West Hollywood, California, United States
+1 323-648-5600
Founded: 2006