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Arnaud Lescure
Verified
Freelance Web Editor, Roole
Île-de-France
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Company Info
Roole
ROOLEE is a women’s fashion, home decor, and kids’ brand founded in 2013 by Kylee Champlin in Logan, Utah. Starting as a small boutique, it has expanded into a multi-channel business with a strong online presence and a physical store. The company employs approximately 60–100 people and fosters a family-oriented culture, promoting a "A World of Sisters" movement that emphasizes kindness and community among women. ROOLEE offers a range of products, including bohemian-chic and vintage-inspired women's clothing, minimalist home decor, and stylish kids' apparel. The brand collaborates with other companies, such as Free People, to enhance its offerings. ROOLEE targets women who appreciate casual and comfortable fashion, focusing on self-love and community impact, as demonstrated by its fundraising efforts for cancer centers. The company is committed to philanthropy and regularly organizes service projects to support women’s health initiatives.
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'+1 435-535-3191
Founded: 2014