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Biography

Content

Total articles 6

• Available on paid plans

  Jeff Dray (OPS Partners) : " Nous portons une vision ambitieuse du BtoB, où les marques ne se contentent pas de s’adresser à une cible qualifiée "

  By Aurelie Planeix Verified

  Mar. 09, 2025

• Available on paid plans

  Mohamed Khodja (Infopro Digital) : " Nous défendons un marketing BtoB proactif, où la notoriété nourrit la LeadGen "

  By Aurelie Planeix Verified

  Mar. 06, 2025

• Available on paid plans

  Jeff Dray (OPS Partners) : " Nous portons une vision ambitieuse du BtoB, où les marques ne se contentent pas de s’adresser à une cible qualifiée "

  By Aurelie Planeix Verified

  Mar. 09, 2025

As seen in

Company Info

B SMART

B SMART 4Change is a French private television channel that specializes in economic and financial information. Launched in June 2020 by former BFM Business executives, the channel focuses on delivering business news, analyses, and expertise. It covers topics such as leadership, recruitment, and business philosophy, catering to a professional audience of business leaders, entrepreneurs, and investors. In July 2024, B SMART was acquired by Groupe Ficade, a prominent French B2B media and communication group. Following the acquisition, the channel was rebranded as B SMART 4Change, aiming to support societal transformations by providing a platform for leaders and innovators. The channel broadcasts economic and financial news, interviews, and expert analyses, and offers digital content accessible on various platforms, including IPTV and podcasts. B SMART 4Change is dedicated to serving business professionals with high-quality programming that reflects its slogan, "La chaîne des audacieux!" ("The channel of the bold!").