Aurora Hinz - Journalist Profile | Connect with top journalists

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Fashion Snoops

Fashion Snoops is a trend forecasting and consumer insights company with over 20 years of experience. It specializes in providing forecasts and strategic guidance to clients in the fashion and related industries. The company helps brands understand cultural shifts, demographic changes, and societal trends to inform product innovation. Their services include trend forecasting across various sectors such as women's, men's, youth culture, home, beauty, and accessories. They also offer consumer insights that analyze cultural movements to support informed decision-making. Additionally, Fashion Snoops facilitates collaboration through a co-creation workflow platform, allowing clients, vendors, and buyers to work together effectively. Fashion Snoops provides tools for clients to create concept boards and color palettes, integrating trends into a user-friendly environment for product development. They serve a diverse range of clients, including designers, buyers, merchandisers, and marketers, helping them leverage cultural insights to enhance their business strategies.