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BRIDES

Brides is a prominent American wedding media brand that operates as a digital-first publication under Dotdash Meredith, a subsidiary of IAC. Founded in 1934, it has established itself as a leading authority in bridal content, providing valuable resources for wedding planning. The publication transitioned from print to a digital format in 2019, offering quarterly digital issues that include guides, trends, and advice on various aspects of wedding planning, such as dress selection and vendor coordination. Brides targets primarily U.S.-based brides-to-be, with a focus on millennial and Gen Z audiences. The brand has a history of inclusivity, having published its first same-sex wedding article in 2003 and appointing its first African American editor-in-chief in 2012. Over the years, Brides has influenced the wedding industry, notably through partnerships with department stores to establish bridal registries and wedding departments. Today, it continues to be a dynamic digital platform, emphasizing modern trends and inclusivity in its content.