Beki Winchel - Journalist Profile | Connect with top journalists

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Biography

I'm the co-editor of PR Daily, a leading publication delivering public relations, marketing, social media and corporate communications news and advice, as well as a social media PR consultant, author, freelance writer, speaker and entrepreneur. I write about social media communications, including content creation and curation; individual social media platforms such as Facebook, Twitter, Flipboard, LinkedIn, Google Plus, Instagram and Pinterest; public relations trends and news; marketing tips and changes; crisis communications; writing and editing; and branding (both on and offline.) I also attend conferences in the U.S. and Europe and write pieces on new technology and trends--along with interviews from speakers and leaders at leading agencies and organizations. As a consultant I work with with brands and PR professionals on brand journalism, storytelling, reaching the "new" consumer audience, effective content marketing and media pitching, social media ROI and measurement, connecting PR objectives to business goals, and other public relations strategies that affect companies' bottom lines.

Content

Total articles 1431

• Available on paid plans

  Experiential marketing is one of the very best ways to generate brand gravity

  By Beki Winchel

  Mar. 05, 2025

• Available on paid plans

  Experiential marketing can help to generate brand gravity

  By Beki Winchel

  Mar. 05, 2025

• Available on paid plans

  Experiential marketing is one of the very best ways to generate brand gravity

  By Beki Winchel

  Mar. 05, 2025

As seen in

Company Info

Freelance

Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.