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Brandon Doerrer
Verified
Brand Marketing Reporter, Ad Age
New York
Beats
Biography
Reporter at PRWeek and Campaign US. Developing a beat covering digital communications and advertising. Particularly focused on emerging platforms and practices across paid and earned media. I’m interested in how developments like the metaverse will reshape brand experiences for consumers, and how both industries navigate uncharted territory as they explore new ways of reaching audiences. Columbia University Graduate School of Journalism 2022 graduate holding a master's degree in journalism. My longform master's project covered the needs of cyclists and delivery workers in NYC. I spoke to various stakeholders, politicians, and advocates and covered issues of infrastructure, gentrification, and accessibility. I used several class assignments to focus on climate, transportation, and equity. Some of my stories include a new Superfund site in Brooklyn, an explainer on micromobility, and the New York Public Library dropping late fees to improve accessibility. I developed proficiency in audio and photography. My final audio story involved reporting and editing on a popular video game tournament returning to Brooklyn. My climate work culminated in a written/photo story on climate change threatening rare trees in Woodlawn Cemetery.
advertising gamingcommunications tech
Leeaks
Content
Company Info
Ad Age
Ad Age is a leading media brand in the advertising and marketing industry, established in 1930. It is known for its objective and accurate coverage of the advertising sector, making it a daily resource for decision-makers and innovators in the field. The company emphasizes curated creativity, data analysis, and industry trends. Ad Age offers a variety of services and products tailored to the advertising community. This includes comprehensive digital coverage of industry developments, hosting significant events like the Ad Age Business of Brands conference, and recognizing excellence through its A-List & Creativity Awards. The Ad Age Datacenter provides valuable insights and reports, such as the Leading National Advertisers Report, which are essential for marketers. Additionally, Ad Age features innovative platform offerings to meet the evolving needs of the industry.
New York, New York, United States
'+1 877-320-1721
Founded: 1930