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Carol Cooper
Verified
Features Editor, shots
Margate
Beats
Biography
brand integration—all in the independent agency/brand space.,Advertising advertising agencies, brands creativity, digital innovation marketing, media leadership
nuclear regulations
Content
Company Info
shots
Safety Shot, Inc., based in Jupiter, Florida, is a consumer products company focused on health and wellness beverages. Founded in 2018, the company operates in the non-alcoholic beverages sector and is publicly traded on NASDAQ under the ticker symbol SHOT. Formerly known as Jupiter Wellness, Inc., it rebranded to Safety Shot, Inc. in September 2023. The flagship product, Safety Shot Beverage, is designed to lower blood alcohol content using a patented formula with well-researched ingredients. The beverage is available in single 4oz shots and 6-packs, sold directly to consumers and through retail partners like BevMo, Gopuff, and 7-11. In addition to the beverage, Safety Shot offers a variety of health-related products, including hair loss treatments, vitiligo solutions, eczema creams, and sexual wellness products. The company employs a multi-channel marketing strategy to reach individual consumers and business clients, including retailers and restaurants.
London, England, United Kingdom
+44 20 8955 7047
Founded: 1990