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Cathy Taylor
Verified
U.S. Commissioning Editor, WARC
New York
Beats
Biography
smartphone apps, consumer electronics, apps consumer gadgets, social networking, journalism cell phones, tablets, social media technology, mobile technology,travel
Content
Company Info
WARC
WARC is a global leader in marketing intelligence and research, established in 1985. It provides marketers, strategists, and brands with actionable insights and data-driven strategies to improve marketing effectiveness and foster business growth. In 2018, WARC joined Ascential, a company focused on information, data, and analytics for businesses in the digital economy. WARC offers a wide range of services, including modules on marketing and brand strategy, consumer insights, and campaign development. It emphasizes creative effectiveness through best practices and benchmarks, while also providing data and trends to optimize media performance. WARC supports professional development with digital learning platforms and offers bespoke marketing consultancy services, delivering independent analysis and tailored solutions. With a client base of over 75,000 marketers across more than 1,200 companies, WARC collaborates with leading organizations to share industry insights and effectiveness case studies.
London, England, United Kingdom
+44 20 7467 8100
Founded: 1985