View 's journalist industries, journalist types, location, and media outlets. Use Journalist Hunt to get connected with top journalists in seconds.
Get connected with journalists todayCharlie Menchaca
Verified
Managing Editor, The Path to Purchase Institute
Chicago, United States
Beats
Biography
Final Covers
Entertainment Business News, International affairs, Academy Awards, Wall Street , New York Rangers, Breaking Business News
Doesn’t Cover
Journalist Type
Seniority Positions
Industries
Medium Formats
Content
Total articles 68
By Charlie Menchaca
Apr. 09, 2025
By Charlie Menchaca
Apr. 09, 2025
By Charlie Menchaca
Apr. 09, 2025
As seen in
Company Info
The Path to Purchase Institute
The Path to Purchase Institute (P2PI) is a prominent organization based in Chicago, Illinois, dedicated to supporting consumer product marketing executives and brand managers. Founded in 2003, P2PI provides a comprehensive view of the shopper journey, connecting thousands of professionals in media, shopper, omnichannel, and commerce marketing across North America, particularly in the U.S. and Canada. P2PI offers a range of services, including extensive research and insights into both in-store and digital commerce. The institute hosts various events, such as the Retail Media Forum and the Digital Shopper Commerce Forum, where industry leaders share best practices and discuss trends. Additionally, P2PI provides educational webinars and workshops, known as Learning Labs, to enhance skills in areas like retail presentations. With over 300 member brands and 18,000 industry executives, P2PI fosters a strong community for networking and collaboration among commerce marketing professionals.
, ,
'+1 773-992-4450
Founded: 2003