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Total articles 27

• Available on paid plans

  TikTok Partners with InMarket to Measure the Real-World Impact of Advertising Campaigns via its Lift Conversion Index (LCI)

  By Christian Duran Verified

  Sep. 30, 2024

• Available on paid plans

  New Spooky Season Insights to Fuel Halloween Marketing Success

  By Christian Duran Verified

  Sep. 26, 2024

• Available on paid plans

  TikTok Partners with InMarket to Measure the Real-World Impact of Advertising Campaigns via its Lift Conversion Index (LCI)

  By Christian Duran Verified

  Sep. 30, 2024

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Company Info

CBS News

CBS News is a leading American broadcast journalism organization and a division of CBS, established on September 18, 1927. Headquartered at the CBS Broadcast Center in New York City, it has played a significant role in television and radio news for nearly a century. CBS News began as a radio service and expanded into television, becoming known for its live coverage and national news reporting. The organization offers a variety of television news programming, including the flagship *CBS Evening News*, which has featured prominent anchors like Walter Cronkite and Dan Rather. It also produced notable series such as *United Nations In Action*, which provided live coverage of UN proceedings, and *Douglas Edwards with the News*, the first nightly newscast broadcast coast-to-coast. CBS News has maintained a strong presence in radio journalism and has created documentary content through CBS News Productions. Under the leadership of President Wendy McMahon, CBS News continues to innovate while upholding its legacy in journalism.