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Red Bull

Red Bull GmbH is a leading energy drink manufacturer and marketing company, founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya. The company introduced its flagship product, Red Bull Energy Drink, in Austria in 1987, establishing the energy drink category. Today, Red Bull is sold in 178 countries and employs nearly 20,000 people, with over 12 billion cans sold in 2024. The product lineup includes the original Red Bull Energy Drink, as well as variants like Red Bull Sugarfree, Red Bull Zero, and seasonal flavors under the Red Bull Editions brand. The company markets its products as premium lifestyle beverages, targeting young professionals, athletes, and students. Red Bull is also known for its strong presence in extreme sports and entertainment, sponsoring events and producing content through Red Bull Media House to enhance its brand image.