Dan Frommer - Journalist Profile | Connect with top journalists

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Biography

Before starting The New Consumer in 2019, I was the Editor in Chief at Recode, Vox Media’s tech and business news publication. Earlier in my career, I helped create Business Insider as its second employee. I’ve also been the technology editor at Quartz and a reporter at Forbes. Originally from Chicago, and now based in Los Angeles after many years in New York, I graduated from Northwestern University’s Medill School of Journalism.

Content

Total articles 1723

• Available on paid plans

  Introducing the Consumer Trends Beauty Special 2025

  By Dan Frommer Verified

  Apr. 10, 2025

• Available on paid plans

  Uncharted Tarifftory

  By Dan Frommer Verified

  Apr. 07, 2025

• Available on paid plans

  How Americans really think about seed oils, Poppi & Olipop, and MAHA

  By Dan Frommer Verified

  Mar. 21, 2025

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Company Info

The New Consumer

The New Consumer is a media publication that examines how technology influences consumer behavior, particularly in spending habits. Led by Dan Frommer, a seasoned tech and business journalist, the platform offers a newsletter, website, and podcast, all supported by membership subscriptions. The newsletter provides insights into innovative companies, trends, and products, while the website features articles and analysis on consumer trends and technology. The podcast delves into the relationship between technology and consumer behavior through interviews and discussions. The New Consumer targets individuals and businesses interested in consumer trends, appealing to a wide audience that includes industry leaders and those following major companies like Amazon and Instagram. With a focus on innovation and a critical perspective, The New Consumer aims to deliver quality content through its member-supported model, ensuring independent journalism that highlights both successful and unsuccessful trends in the consumer space.