Dana Tomić Hughes - Journalist Profile | Connect with top journalists
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Dana Tomić Hughes
Verified
Co-Founder, Yellowtrace
Sydney
Beats
Biography
With a disarming blend of authority and approachability, Dana is an accomplished interior designer turned visionary digital publisher. She is the brainchild behind Yellowtrace — a globally esteemed design publication she began as a passion project over a decade ago. Today, Yellowtrace is an eminent platform beloved by the global design fraternity, championing design excellence and groundbreaking innovation. Her profound belief in the transformative power of design propels Dana to make the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights. Named among the "Top 200 True Global Influencers of the Design World" by AD Germany and recognized by Vogue Living as one of the most visionary female creatives on the planet, Dana's influence extends well beyond her native Australia. Elle Décor Italia and Danish RUM Interiør Design have hailed her as a pivotal tastemaker. Through her multi-faceted work as an editor, curator, creative director and keynote speaker, Dana empowers others to appreciate and engage with design in transformative ways. Dana balances her seriousness about design with a relatable and down-to-earth persona. Her innate sense of humour, humility, and generosity make her a beloved design figure, fostering a warm connection with audiences worldwide.
Arts And Culture , Architecture , Design , Interiors
Content
Company Info
Yellowtrace
Yellowtrace is a digital publication and multidisciplinary media company that focuses on design, architecture, art, and design culture. Founded in 2010 by Dana Tomic Hughes, it has become an influential platform in the design industry, catering to a niche audience that values quality and innovation. Through its creative agency, Studio Yellowtrace, the company offers services such as creative strategy, content creation, and design consultancy. These services help clients navigate the complexities of design and architecture. Yellowtrace also publishes curated articles and features, including interior design showcases, architectural insights, and coverage of art and design culture. This makes it a valuable resource for designers, architects, and design enthusiasts.
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'+61 2 9331 0444
Founded: 2010