Daniel Burstein - Journalist Profile | Connect with top journalists

Beats

Biography

Daniel is the host of the "How I Made It In Marketing" podcast, and oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 21 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Content

Total articles 808

• Available on paid plans

  From Engagement to Conversion: A deep dive into effective marketing strategies

  By Daniel Burstein

  Apr. 17, 2025

• Available on paid plans

  Outsmart Your Competition: Bigger, better-funded rivals will never see it coming (replay)

  By Daniel Burstein

  Jan. 29, 2025

• Available on paid plans

  Outsmart Your Competition

  By Daniel Burstein

  Jan. 23, 2025

As seen in

Company Info

MarketingSherpa

MarketingSherpa is a research institute based in Jacksonville, Florida, that specializes in effective marketing strategies. Founded in 1999, it is part of the MECLABS Institute family. The company aims to guide marketers through complex marketing challenges by providing actionable research and insights. MarketingSherpa offers a variety of services, including extensive research and case studies, agency services to optimize marketing efforts, and educational resources such as free online courses. They have published over 8,500 pieces of content, including detailed analyses of successful marketing campaigns, webinars, and podcasts featuring industry experts. The company also hosts conferences focused on customer-first marketing, fostering a community for marketers to share best practices and learn from one another.