Danielle Naer - Journalist Profile | Connect with top journalists
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Danielle Naer
Verified
Content Director, Editorialist
New York
Beats
Biography
Fashion
politics (most of the time)
Content
Company Info
Editorialist
Editorialist is a luxury fashion and lifestyle platform that offers personalized styling, curated content, and seamless shopping experiences. Founded in 2013 and based in Santa Cruz, California, the company targets ultra-high-net-worth individuals and affluent consumers. With around 154 employees, Editorialist generates an estimated $7.6 million in annual revenue and positions itself as a leader in "Intelligent Luxury." The platform provides a range of services, including an invite-only private client membership for one-on-one styling consultations and wardrobe digitization. Editorialist also creates curated editorial content, featuring shoppable trend guides and style narratives. Its proprietary app enhances the shopping experience with personalized feeds and AI-driven recommendations, while e-commerce tools facilitate seamless transactions. The company collaborates with high-end brands to showcase luxury goods, ensuring a cohesive experience across its website, mobile app, and social media channels.
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Founded: 2019