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Danielle Sinay
Verified
Health and Wellness Editor, Parade Magazine
New York
Beats
Biography
Danielle Sinay is a Brooklyn-based (but LA-raised!) writer, editor, and digital content strategist. Currently the Health & Wellness Editor at Parade, Danielle has nearly a decade of experience covering beauty, health, wellness, and lifestyle for brands like Glamour, Bustle, The Independent, SheKnows, StyleCaster, Teen Vogue, and more. Read her work: bit.ly/dsinaywriting
Retail , Marketing, Sports Nutrition , Lifestyle And Travel, Crisis Communications, Food & Beverage, Natural Products , Beauty, Women in Business, Women's Health , E Commerce, SEO, Digital
Politics, Economy, Finance.
Content
Company Info
Parade Magazine
Parade is a size-inclusive underwear brand founded in 2019 by Cami Téllez and Jack DeFuria. The company focuses on creative and expressive basics, offering bold designs such as neon leopard and mushroom-patterned briefs. In 2023, Parade was acquired by Ariela & Associates and has since expanded its product line to include underwire bras. The brand has established retail partnerships with Urban Outfitters and Target. Parade employs innovative marketing strategies, utilizing micro-influencers known as "Parade Friends" and engaging in Instagram campaigns. By 2022, the brand had built a community of 10,000 ambassadors. Parade also emphasizes body positivity and has operated a storefront in SoHo.
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'+1 212-450-7000
Founded: 1960