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Dave Ross
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Stadium
Stadium is Sweden's largest sports chain, founded in 1974 by brothers Ulf and Bo Eklöf. The company is dedicated to inspiring people to lead healthier lives through an active lifestyle. Stadium operates under two main concepts: Stadium and Stadium Outlet, and is fully owned by the Eklöf family. Stadium offers a wide range of modern sports gear and sportswear at competitive prices, with over 190 stores across Sweden, Finland, and Norway, as well as three online stores. The company features special concept stores like Stadium Ski and provides services such as Stadium Connect, which allows partners to sell products on its online platforms, and Team Sales, focusing on sportswear for teams and clubs. Stadium also emphasizes customer experience through technology, implementing systems to enhance shopping efficiency and satisfaction.
Norrkoeping, Ostergoetland County, Sweden
+46 11 24 30 00
Founded: 1987