David Ketchum - Journalist Profile | Connect with top journalists

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Biography

David Ketchum CEO, Current Asia David’s career in digital marketing and public relations spans the US, Europe, and Asia. He first came to Hong Kong in 1992, and is passionate about the potential of marketing automation. He’s the founder and CEO of Current Asia, a company that uses data to create better customer experiences and do better marketing. Previously, he founded Upstream Asia, a company that grew into a regional marketing network and was acquired by Bite Communications. He also served as SVP, Marketing and Communications for Calvin Klein Asia, and held senior positions with PR agencies in Asia and Europe. He’s the author of BIG M, little m Marketing: New Strategies for a New Asia and a regular contributor to trade and business publications.

Content

Total articles 27

• Available on paid plans

  Opinion | Hong Kong’s sporting dream needs the support of private enterprise

  By Scott Cheng, David Ketchum

  Mar. 22, 2025

• Available on paid plans

  Will you still need me, will you still feed me?

  By David Ketchum

  Mar. 11, 2025

• Available on paid plans

  Opinion | Weakest link in Hong Kong’s tech ecosystem? Scale-up funding

  By Scott Cheng, David Ketchum

  Dec. 24, 2024

As seen in

Company Info

Freelance

Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.