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JOE

Joe Coffee Company is a specialty coffee chain founded in 2003 by Jonathan Rubinstein in Manhattan's West Village. The company started as a family-run business, focusing on providing high-quality coffee in a city where such options were limited. Joe Coffee is recognized as one of the first third-wave coffee companies in New York City, emphasizing both the quality of its coffee and a welcoming atmosphere for customers. In 2011, Joe Coffee began roasting its own coffee, allowing for greater control over the supply chain and enhancing the overall coffee experience. By 2017, the company had expanded to 15 locations across New York City and was acquired by Danny Meyer's Union Square Hospitality Group, which aimed to grow the brand nationally while preserving its local charm and quality. Joe Coffee also engages with the community through initiatives like the "Bench Talks Series," reflecting its commitment to education and local involvement.