Eleanor Pendleton - Journalist Profile | Connect with top journalists
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Eleanor Pendleton
Verified
Founder and Editor in Chief, Gritty Pretty
Australia, Sydney
Beats
Biography
Fashion , Beauty , Lifestyle
i don't cover the war & economics topics.
Content
Company Info
Gritty Pretty
Gritty Pretty is Australia's leading beauty-focused digital platform, combining a website and interactive digital magazine. Founded by Eleanor Pendleton, a former beauty editor, the platform emphasizes expert-curated content with the tagline "beauty minus the BS." Headquartered in Barangaroo, New South Wales, Gritty Pretty generates approximately $6 million in revenue and specializes in media production and retail-related services. The platform features an interactive digital magazine that offers a shoppable edit of skincare, cosmetics, haircare, and fragrance products. It provides expert-driven articles, tutorials, and product reviews aimed at educating and inspiring consumers. Gritty Pretty primarily serves women seeking trustworthy beauty advice, focusing on professional recommendations and transparency. Under Pendleton's leadership, the team of beauty editors and journalists is dedicated to producing high-quality, shoppable content that resonates with a national audience while maintaining global relevance in beauty trends.
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