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Eric Walz
Verified
Business Reporter, Informa Tech Target
Chicago
Beats
Biography
Personal Finance, Small Business, Health, Mortgage
Content
Company Info
Informa Tech Target
Informa TechTarget is a prominent B2B growth accelerator for the technology sector, established in December 2024 through the merger of TechTarget and Informa Tech’s digital businesses. Based in Newton, Massachusetts, the company employs over 2,000 people and serves 7,500 customers globally. It specializes in intent-driven marketing, sales services, and market intelligence tailored for enterprise technology vendors. The company offers a range of services, including intent data and demand generation, digital advertising with precise audience targeting, and custom content development. Its TechTarget Market Monitor provides real-time market intelligence to enhance marketing strategies. Informa TechTarget collaborates with partners like Demandbase to improve account-based marketing performance. With a focus on technology-specific intent data and integrated go-to-market solutions, the company aims to help clients accelerate product launches and drive revenue growth.
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'+1 617-431-9200
Founded: 1999