Erica La Sala - Journalist Profile | Connect with top journalists

Beats

Biography

Formerly an international sales and marketing professional in the world of children's book publishing, I decided I needed a change back in 2015. I left my job of nearly a decade, and entered into business school, completely unsure of my next step. Long story short, I found my love for all things beauty and now I'm a beauty writer and reporter, specializing in the business behind beauty. From cutting-edge digital platforms, to newsworthy marketing initiatives, to indie brands innovating in their respective categories, if it's new and exciting I want to write about it!

Content

Total articles 300

• Available on paid plans

  Focused On Bigger Issues, Ulta Beauty And Target Step Back From Shop-In-Shop Expansion

  By Erica La Sala

  Apr. 09, 2025

• Available on paid plans

  Science-Backed Skincare Brand Mark Los Angeles Launches Retail And Spa Distribution With Formula Fig

  By Erica La Sala

  Apr. 03, 2025

• Available on paid plans

  Estée Lauder's Aggressive Tactics Drive Up Amazon's Beauty Advertising Rates, According To Envision Horizons Report

  By Erica La Sala

  Apr. 01, 2025

As seen in

Company Info

Beauty Independent

Welcome to my beauty blog.