Erin Thorburn - Journalist Profile | Connect with top journalists

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Biography

I have more than a decade of experience in crafting compelling narratives, leading creative projects and managing editorial content across various platforms. My most recent role was as a PR writer at Aker Ink, where I developed a range of high-impact content, including press releases, by-lined articles and SEO-optimized blog posts tailored to enhance client visibility and media coverage. This role required a deep understanding of brand positioning and the ability to translate complex ideas into clear, engaging messages. I'm also the former assistant managing editor at AZ Big Media — an Arizona-based company that publishes eight print magazines and has one of the fastest-growing news websites in the nation — specializing in business, commercial real estate, the Cactus League and lifestyle-focused content. In addition to helping create and manage AZ Big Media's editorial calendar for print and online content, I also collaborated with the creative services/design team and sales team, helping to assign tasks in ASANA; establish and oversee deadlines; manage digital sponsorships; create and execute social media campaigns and ensure each department has the necessary tools for maximum efficiency. I played a key role in exclusively covering special sections, including the American Mining Association and Arizona Rock Products editorial sections and reprints. Outside of AZ Big Media, I continue to contribute content to other news and media outlets, including The Best of the Southwest, for which I am the founder and creative director. My vast editing and writing expertise ranges from feature, web, marketing, PR, SEO content, newsletters, email campaigns, social media and advertorial content to children's books and more.

Content

Total articles 1143

• Available on paid plans

  Why Arizona Biltmore is the ultimate resort getaway in Phoenix

  By Erin Thorburn

  Apr. 14, 2025

• Available on paid plans

  Delysia truffle collections: For Easter, Mother’s Day and every day

  By Erin Thorburn

  Apr. 10, 2025

• Available on paid plans

  Why Arizona Biltmore is the ultimate resort getaway in Phoenix

  By Erin Thorburn

  Apr. 14, 2025

As seen in

Company Info

AZ Big Media

AZ Big Media is a media company based in Phoenix, Arizona, established in 1985. It has been a key source of business and lifestyle news in the region for over three decades, offering a variety of print and digital publications. Its notable magazines include Az Business Magazine, AZRE, Ranking Arizona, and Az Business Leaders, among others, which cater to business professionals and the general public interested in Arizona's lifestyle and commercial landscape. The company is led by a dedicated team, including President and CEO Michael Atkinson, and operates with a small team while maintaining a global presence with employees across four continents. AZ Big Media also hosts events that connect various businesses and organizations, further enhancing its role in the Arizona business community.