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Frank Arthur
Verified
Co-Founder, Man of Many
Sydney
Beats
Biography
I'm the owner of a media company with extensive expertise in marketing, design and innovation. My passion for innovation, style and creativity inspired me to become Co-founder of Man of Many (manofmany.com), Australia's largest men's lifestyle publication. Through Man of Many, I draw upon my years of experience in industrial design and marketing to specialise in covering topics that include consumer products, technology, architecture, lifestyle and design.
Watches and Men's Lifestyle Technology FashionDesign
Content
Company Info
Man of Many
Man of Many is Australia's largest men's lifestyle media platform, founded in 2012 by Scott Purcell and Frank Arthur. Initially a side project, it became a full-time venture in 2016. The platform has grown significantly, reaching over 2.1 million readers monthly and boasting a social media following of 900,000. Recognized as Brand of the Year at the 2021 Mumbrella Publish Awards, it emphasizes sustainability and has operated as a carbon-neutral publication since 2024. The site offers curated content across various categories, including grooming, technology, style, and pop culture. It specializes in product reviews, buying guides, and trend analysis, utilizing an SEO-driven approach to enhance organic traffic. Man of Many monetizes through digital advertising, sponsored content, and affiliate marketing, targeting affluent, style-conscious male demographics. The company is entirely bootstrapped and achieved $4 million in annual revenue by 2023, reflecting its successful growth strategy and commitment to high-quality journalism.
Sydney, New South Wales, Australia
+61 421 391 841
Founded: 2012