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Gemma Bringloe
Verified
Senior Photographer, Cult Beauty
London
Beats
Biography
Lifestyle , Beauty , Fashion , Food
Editorial
Company Info
Cult Beauty
Cult Beauty is a premium e-commerce beauty retailer based in London, founded in 2008 by Alexia Inge and Jessica DeLuca. The company has grown significantly since its early days operating from a basement flat, now employing over 200 staff and offering a curated selection of more than 300 global beauty brands. Cult Beauty is known for its exclusive partnerships, featuring 12 brands that are not available anywhere else. In 2021, the company was acquired by The Hut Group for £275 million. Cult Beauty focuses on providing a trendsetting shopping experience for beauty enthusiasts. It offers a wide range of products, including skincare, makeup, haircare, fragrance, and wellness items, with a commitment to exclusive launches and limited-edition collections. The company engages its community through initiatives like free annual "goody bags" filled with products and educational content. Cult Beauty aims to be the most trusted beauty retailer, emphasizing sustainable growth and customer-centric innovation.
, England, United Kingdom
Founded: 2008