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Biography

Content

Total articles 154

• Available on paid plans

  Highlights of the Consumer Market Model: Total Consumer Spending on Digital Goods and Services

  By Kelly Brown, Greg Ireland

  Mar. 17, 2025

• Available on paid plans

  Consumer GenAI Market Evolution: Five Things to Watch in 2025

  By Greg Ireland

  Mar. 14, 2025

• Available on paid plans

  Highlights of the Consumer Market Model: Total Consumer Spending on Digital Goods and Services

  By Kelly Brown, Greg Ireland

  Mar. 17, 2025

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Company Info

International Data Corporation (IDC)

International Data Corporation (IDC) is a global leader in market intelligence, advisory services, and events focused on the information technology, telecommunications, and consumer technology sectors. Established in 1964, IDC is a subsidiary of International Data Group (IDG). IDC offers a variety of services, including comprehensive market research and analysis, strategic advisory services, and the organization of events and conferences. Their research reports provide detailed insights into market trends, forecasts, and competitive landscapes, while surveys and studies examine consumer behavior and technology adoption. Additionally, IDC provides data and analytics tools that assist businesses in tracking market performance. With a global presence, IDC serves a diverse range of technology companies, including manufacturers, service providers, and software developers. Their research spans numerous topics, such as cloud computing, cybersecurity, artificial intelligence, and the Internet of Things (IoT), delivering valuable insights for both established firms and startups in the technology industry.