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Get connected with journalists todayHeidi Unrau
Verified
Senior Finance Writer, Hardbacon
Winnipeg
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Economy Development issues EducationPolitics and Governance Business
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medicine, fintech, banking
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Total articles 78
By Heidi Unrau
Nov. 25, 2024
By Heidi Unrau
May. 17, 2024
By Heidi Unrau
Apr. 18, 2024
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Company Info
Hardbacon
Hardbacon was a Montreal-based fintech startup founded in 2017, focused on personal finance management tools and financial product comparisons. The company offered a free budgeting app that allowed users to track spending, manage investments, and receive personalized financial recommendations. It also provided tools for comparing credit cards, insurance policies, mortgages, and loans, along with various financial calculators for retirement, debt repayment, and more. Hardbacon targeted retail consumers looking to optimize their personal finances, including budget-conscious individuals and retail investors. The company produced educational content, offering articles and guides on personal finance strategies. Despite facing challenges that led to its closure in August 2024, there was a potential revival announced in September 2024 under new ownership by Plutera Capital, although its operational status remains uncertain.
Montreal, Quebec, Canada
+1 514-250-3255
Founded: 2017