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Herman Eloff
Verified
Content Manager, Discerning Cyclist
Cape Town
Beats
Biography
I’ve spent the last 17 years immersed in the world of media, starting with traditional journalism and evolving into digital publishing. Along the way, I’ve honed my skills in storytelling, content creation, and audience engagement across multiple platforms. My career began in crime reporting, where I learned the value of accuracy, trust, and asking the right questions. From there, I ventured into lifestyle content and team leadership, interviewing Hollywood actors, unpacking cultural shifts, and exploring topics like employee wellbeing and purpose. I’m drawn to the future of media. Digital platforms, video, and podcasting offer incredible ways to tell stories and connect with people.
Lifestyle , Entrepreneurship
politics, american
Content
Company Info
Discerning Cyclist
"We don't want cycling clothes; we want stylish clothes we can cycle in." The concept of ‘Discerning Cyclist' sparked into life during the lunch breaks of work colleagues Ste Johnson and Peter Reynolds in Spring 2012. The pair believed that there shouldn't just be cycling clothes and stylish clothes; there should be stylish clothes that you can cycle in. After a few months of planning, Discerning Cyclist was launched in late August 2012. The site's primary aim was to promote stylish clothes that are also practical and functional enough for cycling. Discerning Cyclist offers style advice and opinion and showcases smart cycling attire for the Discerning Cyclist. In essence, we aim to help you look good on the bike while at the same time providing you with clothes and accessories that also possess the functionality required for any urban, road or commuter cyclist.
Eastbourne, England, United Kingdom
Founded: 2012