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Head of Digital, Lifestyle, Are Media

Jayde Malifa

Verified

Head of Digital, Lifestyle, Are Media

Sydney

Beats

Primary beats

AustraliaBeautyHealthFashion

Secondary beats

Children'S InterestTheatreProfilesBeauty Tools and AccessoriesBeauty Tools / AccessoriesAdvertisingSocial NetworkingLeadershipTrendingBandsStreamingEmerging DesignersPresidencyTravel and foodOutdoorsCriminal JusticeBeautyWeddingsEquineMagazines

Biography

Jayde Malifa studied a Bachelor of Media (Public Relations & Advertising) at the University of New South Wales before starting her career in Marketing and Communications. Looking to move into media, she joined women's lifestyle publisher Sitchu. Over six years, she made her way from Content Producer to National Editor, where she wrote articles about food, travel, lifestyle, homes, beauty, health and shopping, while leading the editorial strategy for the brand, across print and digital. She is now the Digital Managing Editor of The Australian Women's Weekly and loves providing readers with the best in lifestyle inspiration. When she is not writing about her favourite shopping finds (and adding to her sunglasses collection in the process), she is either at the beach, kicking back with her ragdoll cat Sybil, or long lunching with her friends.

Final Covers

Entertainment, Health, Fashion, Celebrity Lifestyle

Doesn’t Cover

I can cover all topics

Journalist Type

other journalists

Seniority Positions

Head of Digital

Industries

Media Production

Medium Formats

Lifestyle

Content

Total articles 226

  • Available on paid plans

    Bluey Book Reads returns with star-studded cast for season two

    By Jayde Malifa Verified

    Apr. 17, 2025

  • Available on paid plans

    EXCLUSIVE: Inside Sophie Delezio's dream wedding!

    By Jayde Malifa Verified

    Apr. 13, 2025

  • Available on paid plans

    Bluey Book Reads returns with star-studded cast for season two

    By Jayde Malifa Verified

    Apr. 17, 2025

As seen in

Bounty Parents,The Australian Women'S Weekly,Are Media,Nowto Love,Who,MSN Australia,Sitchu,New Idea

Company Info

Are Media

Are Media Pty Ltd is a prominent Australian media company that specializes in omnichannel content creation, primarily aimed at women. Formed in 2020 following the acquisition of Bauer Media Australia's assets by Mercury Capital, Are Media has expanded its portfolio significantly, integrating brands like Pacific Magazines. The company has a rich history, with its flagship publication, *New Idea*, first launched in 1902. Are Media operates in the magazine and directory publishing industry, offering a diverse range of magazines such as *The Australian Women’s Weekly*, *Better Homes and Gardens*, and *Marie Claire*. In addition to print, the company provides digital content through websites, social media, e-commerce platforms, and podcasts. Are Media engages its audience through video and social media, enhancing its connection with women across Australia. With a reported revenue of $337 million in 2022 and a workforce of around 868 employees, Are Media is dedicated to driving positive change for women through its initiatives.

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'+61 2 9394 2000

Founded: 1976


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