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Jennifer Kent
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Vice President, Research, Parks Associates
Addison, Dallas
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Parks Associates
Parks Associates is a market research and consulting firm based in Addison, Texas, specializing in emerging consumer technologies. Founded in 1986, the company generates approximately $7 million in annual revenue and employs between 56 to 78 professionals. Under the leadership of CEO Tricia Parks, it serves a diverse range of clients, from Fortune 500 companies to startups. The firm offers various services, including market reports, primary studies on consumer technology trends, custom research, and consumer behavior analysis. It also hosts executive conferences and workshops, such as the Smart Spaces Summit, and provides annual subscription services for ongoing industry insights. Parks Associates focuses on key research areas like connected home technologies, digital entertainment, digital health, and energy management solutions, operating internationally with a strong emphasis on North American and global tech markets.
Addison, Texas, United States
+1 972-490-1113
Founded: 1986