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Jeremy D. Larson
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Reviews Director, Pitchfork
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Pitchfork
Pitchfork is a prominent American online music magazine founded in 1996 by Ryan Schreiber. Initially a webzine, it has evolved into a key voice in independent and alternative music, expanding its coverage to include pop, hip-hop, jazz, and metal. Acquired by Condé Nast in 2015, Pitchfork is known for its critical authority and influence on indie music culture. The magazine publishes music journalism, including album reviews, artist interviews, and features, using a unique 10-point rating system. It also hosts the Pitchfork Music Festival, an annual event in Chicago that showcases indie and emerging artists. Additionally, Pitchfork.tv offers a video platform featuring live performances and original series. The magazine targets millennial audiences, particularly indie music enthusiasts, and has played a significant role in popularizing various artists.
Chicago, Illinois, United States
Founded: 1995