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Jessica Scharnagle
Verified
Final Fantasy XIV Content Coordinator, Fanbyte
Philadelphia
Biography
Starting as an esports journalist in 2018, Jessica has been writing for a little over five years now. She is a big Final Fantasy XIV nerd who has been playing since 2021 and has put a more than 5,000 hours in it since then. She also teaches journalism at Rowan University.
Video Games , Final Fantasy XIV
Let’s just say I’m sure the sports world feels cheated by my obvious lack of passion.
Content
Company Info
Fanbyte
Fanbytes is a UK-based social marketing agency and influencer management company, co-founded in 2017 by Timothy Armoo and others. The company specializes in connecting brands with Gen Z consumers through influencer marketing, primarily on platforms like TikTok. Fanbytes provides software and services that help brands create and manage influencer campaigns. Their tools assist in identifying and partnering with influencers who resonate with their target audience, particularly within the Gen Z demographic. This focus has enabled them to work with major brands such as Nike, Samsung, and McDonald's, as well as the Government of the United Kingdom. In February 2023, Fanbytes was acquired by Brainlabs, reflecting the increasing significance of influencer marketing in the digital landscape. Prior to the acquisition, the company experienced substantial growth, achieving a year-over-year increase of 130%.
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Founded: 1999