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Get connected with journalists todayJill Ettinger
Verified
Co-Founder and Editorial Director, Ethos
Los Angeles
Beats
Biography
Jill is a leading voice in eco-travel, sustainable fashion and beauty, wellness, and diet. She heads up the content strategy for numerous platforms including VegNews, Alicia Silverstone's The Kind Life, and Ethos. From 2017-2020, Jill was Head of Content for one of the largest sustainability-focused media platforms. She led the site to more than 10,000 articles and videos, achieving 100 million monthly cross-platform impressions and more than 50 million page views Jill is the founder of Ethos, the first digital media and e-commerce platform focused on the intersection of personal and planetary well-being. Ethos chronicles the ever-evolving story of sustainability and how it intersects with our cultures, arts, traditions, and healing. Jill found her way to content as a writer for the world music magazine Global Rhythm in the early 2000s. There, she developed an interest in telling stories that elevate culture and our shared interests. She has since become a leading consultant developing and implementing strategies for the evolving world of digital content, particularly for publications and brands with a focus on social good. .
Final Covers
Vegan, Equity , Beauty, Wellness, Food, Travel , Sustainability, Spirits, Fashion, Jewelry , Luxury
Doesn’t Cover
stuff that's boring (nothing is boring)
Journalist Type
Seniority Positions
Content
Total articles 2873
By Jill Ettinger Verified
Apr. 02, 2025
By Jill Ettinger Verified
Mar. 24, 2025
By Jill Ettinger Verified
Jan. 05, 2025
As seen in
Company Info
Ethos
Ethos is a life insurance company founded in 2016 by Peter Colis and Lingke Wang. The company focuses on making life insurance more affordable and accessible by using technology to simplify the application process. Ethos operates as a licensed insurance agency, partnering with third-party carriers like Legal & General America, TruStage, and Ameritas. Ethos offers an online application process that provides instant quotes, allowing customers to apply for life insurance quickly. The company utilizes a proprietary underwriting engine to assess health and eligibility, ensuring suitable coverage options. Ethos also supports a network of independent insurance agents, facilitating both direct-to-consumer and agent-assisted sales. The primary product offered is term life insurance, tailored to meet individual needs. With significant funding from investors such as Sequoia, Accel, Google Ventures, Goldman Sachs, and Softbank, Ethos has established itself as a major player in the U.S. life insurance market, aiming to protect millions of families.
San Francisco, California, United States
'+1 415-322-2037
Founded: 2016