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Jim Prather - Journalist Profile | Connect with top journalists

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Vice President and  Digital Strategist, Las Vegas Review-Journal

Jim Prather

Verified

Vice President and Digital Strategist, Las Vegas Review-Journal

Las Vegas

Beats

Primary beats

United States

Secondary beats

HousingDigital StrategyTransportHDTVPlant MedicineLong-Form FeaturesConflictSoccerBeauty IndustryNftsMusic EventsSocial MediaNursesIndigenous PeoplesOpinion Editorials

Biography

Final Covers

African American issues campaigns; public policy; entertainment; sports; arts & culture; politics; lifestyle; youth; aging; incarceration; heath/wellness/fitness; entrepreneurship; technology causes

Doesn’t Cover

Products or personal services

Journalist Type

Strategist,VP

Seniority Positions

Executive

Industries

Publishing

Medium Formats

Media,Corporate

Content

Total articles 3

  • Available on paid plans

    How the Las Vegas Review-Journal's streaming newscast grew audience and revenue - Better News

    By Glenn Cook Verified, Jim Prather

    Jul. 14, 2021

  • Available on paid plans

    How the Las Vegas Review-Journal grew audience and revenue with its narrative podcast “Mobbed Up”

    By Glenn Cook Verified, Belinda Englman, Jim Prather, Larry Graham

    Dec. 02, 2020

  • Available on paid plans

    How the Las Vegas Review-Journal's streaming newscast grew audience and revenue - Better News

    By Glenn Cook Verified, Jim Prather

    Jul. 14, 2021

As seen in

Las Vegas Review-Journal

Company Info

Las Vegas Review-Journal

The Las Vegas Review-Journal (LVRJ) is Nevada’s largest and longest-running newspaper, established in 1909. It serves the Las Vegas metropolitan area, including Henderson and North Las Vegas, and has a readership of approximately 2.25 million residents. The publication has evolved into a multimedia news organization under the ownership of the Adelson family since 2015, focusing on enhancing its digital capabilities. LVRJ publishes daily print editions that cover local news, politics, business, entertainment, and sports. It also operates a digital platform, providing real-time updates and investigative reporting. The organization produces a streaming newscast for audiences who prefer short-form video content. Additionally, it maintains a historical archive of front pages for public and research purposes. With a significant online presence, LVRJ attracts around 4 million unique visitors each month, appealing to both local residents and tourists.

Las Vegas, Nevada, United States

+1 702-383-0211

Founded: 1909


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