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John Law
Verified
Deputy News Editor, Cars Guide
Sydney
Beats
Biography
Federal Politics , Public Sector , Technology
public companies, tech companies, startups, Basecamp customers
Content
Company Info
Cars Guide
CarsGuide, founded in 2011 and based in Surry Hills, Sydney, is Australia's leading automotive marketplace and content platform. Acquired by The Market Herald in August 2022, the company reaches over 12 million monthly users and generates 3 billion monthly page impressions. CarsGuide specializes in automotive sales, reviews, and consumer guidance, providing data-driven insights for serious car buyers. The company offers an automotive marketplace that facilitates vehicle sales through partnerships with dealers and private sellers, featuring over two million live listings each month. It also provides expert editorial content, including reviews and advice on new and used vehicles, and comparison tools to help users make informed purchasing decisions. Additionally, CarsGuide supports dealerships and manufacturers with advertising and lead-generation solutions, emphasizing transparency and informed decision-making for its audience.
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Founded: 2011