John Mutter - Journalist Profile | Connect with top journalists

Beats

Biography

Content

Total articles 3

• Available on paid plans

  Forest Service should take advice of partnership

  By John Mutter Verified

  Aug. 29, 2020

• Available on paid plans

  Partnership will protect wild lands and wildlife

  By John Mutter Verified

  Apr. 18, 2019

• Available on paid plans

  Forest Service should take advice of partnership

  By John Mutter Verified

  Aug. 29, 2020

As seen in

Company Info

Shelf Awareness

Shelf Awareness is a publishing company founded in 2005 by John Mutter and Jenn Risko. It focuses on the book industry, producing two main e-zines: one for booksellers and industry professionals, and another for general readers. The company is a key information source for booksellers, librarians, publishers, literary agents, and media, providing daily news, insights, and reviews that support informed decision-making in the book trade. The company offers two primary newsletters. "Shelf Awareness Pro" is a fee-based daily email newsletter for industry professionals, covering topics like independent bookstores, publishing news, and new titles. "Shelf Awareness for Readers," launched in 2011, is a consumer newsletter that provides book reviews and recommendations, published twice weekly. Shelf Awareness also provides advertising services aimed at publishers and other stakeholders in the book industry, helping them effectively reach their target audiences. The company is recognized for its support of independent bookstores and its valuable marketing insights.