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Jürgen Seitz
Verified
Editor, Bayerischer Rundfunk
Munich
Beats
Biography
Social Issue , Political , Entrepreneurship, Startups, Tourism
Politics, Religion
Content
Evaluating the potential of agile branding: opportunities and challenges in the start-up context - Humanities and Social Sciences Communications
Conceptualizing Agile Branding: Dimensions and Antecedents for Managing Brands in a Dynamic Environment
Evaluating the potential of agile branding: opportunities and challenges in the start-up context - Humanities and Social Sciences Communications
Company Info
Bayerischer Rundfunk
Bayerischer Rundfunk (BR) is Bavaria’s regional public broadcaster and the fourth largest public broadcasting institution in Germany, operating under the ARD network. Established in 1949, BR is headquartered in Munich and functions as an independent public-law institution. It is primarily funded through the German broadcasting licence fee, with a budget of €1.167 billion for 2022 and a workforce of over 5,000 employees. BR offers a variety of services, including nine radio stations such as Bayern 1, Bayern 2, and BR-Klassik, as well as two television channels, BR Fernsehen and ARD-alpha. The broadcaster provides regional news, documentaries, and educational content. Its digital presence includes comprehensive online platforms featuring live streams, podcasts, and multimedia journalism. Additionally, BR contributes to the cultural landscape with its BR Symphony Orchestra, BR Choir, and Munich Radio Orchestra, reflecting its commitment to serving the Bavarian community.
Nuremberg, Bavaria, Germany
'+49 89 590001
Founded: 1949