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Total articles 1779

• Available on paid plans

  The fork in the road: How do we stop repeating the mistakes of display for long form video?

  By Kalila Welch Verified, Andrew Birmingham Verified, Shaun Lohman, Brendan Coyne

  Apr. 15, 2025

• Available on paid plans

  ‘Clients in on it, boatloads of cash, complex, opaque corporate structures’: Principal media arbitrage trading spreads to TV, out of home, audio as holdcos, retail media pile in; ex-IPG, GroupM, Omnicom execs on fixes | Mi3

  By Shaun Lohman, Paul McIntyre Verified, Kalila Welch Verified, Dan Hojnik

  Mar. 24, 2025

• Available on paid plans

  The fork in the road: How do we stop repeating the mistakes of display for long form video?

  By Kalila Welch Verified, Andrew Birmingham Verified, Shaun Lohman, Brendan Coyne

  Apr. 15, 2025

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Company Info

Mi3

Mumbrella is Australia's leading media and marketing industry news platform, established in December 2008 by Tim Burrowes. Now part of Diversified Communications Australia, it is headquartered in North Sydney, New South Wales, and employs between 11 to 50 people. The company generates an estimated annual revenue of $10 million. Mumbrella offers a range of services, including daily news updates, investigative journalism, and opinion pieces. It hosts significant events like Mumbrella360, which attracts over 2,000 attendees, and the Mumbrella Awards, recognizing excellence in the industry. Additionally, Mumbrella provides professional development courses tailored for media and marketing professionals. The platform also features digital content such as news articles and newsletters, and engages in partnerships with brands for product launches and event sponsorships. Recognized as a primary source of media and marketing news in Australia, Mumbrella continues to expand its reach through strategic collaborations and digital initiatives.