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Get connected with journalists todayKara Harms
Verified
Blogger, Whimsy Soul
San Francisco
Beats
Biography
Kara is an experienced photographer, speaker, and the CEO of Whimsy Soul, a lifestyle website that earns more than 6 million readers annually. She is also a contributor to Yahoo Creators. She founded Whimsy Soul in 2015 after graduating from the University of Minnesota, Twin Cities, in 2014 with a BA in Advertising and also a BA in Art. She is passionate about inspiring other women to live a life with whimsy, and has been creating powerful storytelling content online for 9+ years. Kara is renowned for her ability to uncover hidden gems in off-the-beaten-path adventures and for championing body positivity through her vibrant, size-inclusive fashion choices. Her motto, "Sips, Trips, and Colorful Fits," reflects her commitment to finding everyday magic in life. At the helm of whimsysoul.com, she leads a dedicated team of writers, meticulously crafting content that ignites wanderlust, imparts wellness insights, shapes fashion trends, and catalyzes beauty inspirations - all based on data-driven insights. Her expertise is not confined to the written word. Kara frequently shares her insights and industry knowledge through podcast appearances and speaking engagements. Her wealth of experiences and insights have been featured in notable publications such as The New York Times and Business Insider, further solidifying her reputation as a thought leader in the field. In 2023, Kara took her dedication to enhancing travel experiences to the next level by opening her first Whimsy Homes, a Short-Term Rental (Airbnb) in Arnold, California. This charming cabin quickly captured attention for its lively interiors, featuring green floors, a pink kitchen, and even ABBA wallpaper. Within just 30 days of opening its doors, it earned the distinction of being named a Guest Favorite by Airbnb. She has ambitious plans to expand her Whimsy Homes portfolio with additional properties in the near future . When not writing articles or leading team meetings, you can find Kara trying new wines (she’s WSET 2 certified), road-tripping around California or find-tuning her skincare routine.
Final Covers
Airbnb Hosting, Hotels, Wellness, Lifestyle
Doesn’t Cover
Crime, Entertainment
Journalist Type
Seniority Positions
Industries
Medium Formats
Content
Total articles 46
By Kara Harms
Apr. 15, 2025
By Kara Harms
Mar. 27, 2025
By Kara Harms
Mar. 26, 2025
As seen in
Company Info
Whimsy Soul
Whimsy Soul is a lifestyle blog (founded in 2015) based in San Francisco that reaches over a 6 million readers annually. Our mission is to help women find their everyday magic through travel, cocktails, beauty reviews, size inclusive style, home inspo, thought pieces and more. We pride ourselves on continually providing relatable and attainable content. We have been featured in publications like Business Insider, New York Times, Apartment Therapy and more.
San Francisco, California, United States
Founded: 2015