Karin A. Bilich - Journalist Profile | Connect with top journalists

Beats

Biography

Content

Total articles 21

• Available on paid plans

  21 Fun Games to Play in the Car

  By Karin A. Bilich, Nicole Harris

  Apr. 29, 2021

• Available on paid plans

  The Surprising Benefits of Online Learning for My Not-So-Typical Child

  By Karin A. Bilich

  Apr. 10, 2020

• Available on paid plans

  21 Fun Games to Play in the Car

  By Karin A. Bilich, Nicole Harris

  Apr. 29, 2021

As seen in

Company Info

Noom

Noom is a digital health company founded in 2008 by Saeju Jeong and Artem Pekatov. The company focuses on helping individuals lead healthier lives through behavior change. Initially centered on weight management, Noom has expanded to encompass broader wellness goals, impacting over 50 million users worldwide and achieving a valuation of $3.7 billion as of 2024. Noom's primary offering is a mobile app that combines AI-driven insights with behavioral psychology. This app guides users in developing sustainable health habits, emphasizing nutrition, sleep, stress management, and physical activity. Additionally, certified coaches provide personalized support, fostering empathy and accountability. Noom's approach integrates behavioral psychology to address underlying habits, creating a unique tech-human hybrid model that prioritizes measurable outcomes and long-term behavior change. The company aims to empower users to "live better longer" with scalable, personalized health solutions.