Lauren Sherman - Journalist Profile | Connect with top journalists

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Biography

I’m a writer and editorial strategist focusing on the fashion and retail industries. (Sign up for my weekly newsletter.) Currently, I’m the Business of Fashion’s New York editor and a freelance writer. I’ve contributed to the New York Times, Wall Street Journal, Elle.com, Yahoo Style, Racked, Marie Claire, Style.com, Women’s Health, InStyle, Newyorker.com, Vogue Australia, Elle UK, Departures, Lucky, Forbes, Nymag.com, Business.com, Advertising Age, Cherry Bombe and many other publications. I’ve also held staff positions at Fashionista, Lucky, and Forbes. My pet project is The Needle and the Mouse, a podcast about the intersection of technology and fashion. It’s co-hosted by my husband, Dan Frommer.

Content

Total articles 2362

• Available on paid plans

  Prada's "Quiet Luxury" Rebellion & The Fendi Centenary Surprise

  By Lauren Sherman Verified

  Feb. 27, 2025

• Available on paid plans

  Gucci Successorology & Burberry's Mini Revival

  By Lauren Sherman Verified

  Feb. 27, 2025

• Available on paid plans

  The Saks Layoffs Commence & An LVMH Shake-up Foretold

  By Lauren Sherman Verified

  Feb. 26, 2025

As seen in

Company Info

Puck

Puck is a media company founded in 2021 by Jon Kelly and others, focusing on the intersection of Wall Street, Washington, Silicon Valley, and Hollywood. It specializes in "inside" journalism, catering to elite audiences interested in finance, politics, and culture. Puck operates on a creator-centric model, where journalists are both content creators and equity stakeholders, fostering direct relationships with subscribers. The company offers a suite of subscription-based newsletters authored by prominent journalists, including entertainment and fashion-focused content. Puck also produces long-form investigative and analytical articles that provide insights into economics, technology, and politics. Subscribers enjoy exclusive access to in-depth reports and email briefings, enhancing their connection to the journalists. Puck targets a high-net-worth audience, including professionals and decision-makers, and has seen significant growth in paid subscriptions. Its business model combines subscription revenue with a journalist-as-owner structure, positioning the company for profitability.