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Biography

Dr. Liz Thach, MW is a freelance wine writer, wine market expert, researcher, educator and consultant based in Napa and Sonoma, California. She is an award-winning author and educator, specializing in wine business strategy, marketing, leadership/executive development, and wine lifestyle. Liz’s passion is wine, and she has visited most of the major wine regions of the world and more than 50 countries. She has published over 200 articles and 9 books, including Call of the Vine, Best Practices in Global Wine Tourism and Wine Marketing & Sales. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain where she tends a small hobby vineyard and makes pinot noir wine. She also works as a wine judge in various competitions, and has served on many non-profit wine boards. Liz obtained the distinction of Master of Wine (MW) in May of 2011.

Content

Total articles 212

• Available on paid plans

  Does singer Taylor Swift impact wine sales trends?

  By Liz Thach MW

  Jul. 11, 2024

• Available on paid plans

  New study shows how wine is winning over the 30-something crowd in the U.S.

  By Liz Thach MW

  May. 09, 2024

• Available on paid plans

  Wine In India - Consumption Rates Increasing Along With Wine Knowledge

  By Liz Thach MW

  Oct. 04, 2023

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