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Louis Chadwick
Verified
Content Manager, Plymouth Chronicle
Plymouth
Beats
Biography
My name is Louis Chadwick, and I have had the privilege of working at Plymouth Chronicle, where I have honed my skills in content design, digital marketing, and community engagement. My time at the Chronicle has been incredibly rewarding, allowing me to combine my artistic creativity with technical expertise to create compelling content that resonates with our readers. At Plymouth Chronicle, I have been deeply involved in crafting visuals and content for our social media platforms. I take pride in managing posts that not only attract attention but also engage our community. Managing our social media accounts and utilizing analytics tools have been key components of my role, helping me to develop strategies that boost our brand’s visibility and engagement. One of my most significant projects was spearheading the ‘Good News For Plymouth’ branding and advertising campaign. This initiative was designed to consolidate our brand’s essence and present it in a dynamic, multi-visual format across web and Meta platforms. By leveraging marketing analytics, I tailored our content to our audience's preferences, which led to a substantial increase in user interactions on both our social media channels and our website. Managing the Plymouth Chronicle’s WordPress website has been another crucial aspect of my role. I ensured that our site was always up-to-date with timely news articles and multimedia content. Implementing strong SEO practices with YOAST tools, creating ‘Latest Edition’ and ‘Featured Videos’ pages, and improving overall site performance through image optimization and lazy loading were all part of my efforts to enhance user experience and boost our Google rankings. Print and Advertising Design In addition to my digital responsibilities, I have also designed and produced various print materials, including flyers, leaflets, and event stands. Coordinating in-paper advertising has required me to collaborate with different entities to create impactful advertising materials that effectively communicate our messages. Producing high-quality video content has been one of the most exciting parts of my job. I have created videos for both our internal campaigns and external clients, including local authorities and national brands like Plymouth Gin. This experience has been particularly relevant in the current social media landscape, where engaging video content is crucial for maintaining audience interest. I also led the layout and design of our quarterly magazine, the Chamber Profile Magazine, which caters to Plymouth businesses. Working in collaboration with PB Media and the Plymouth & Devon Chamber of Commerce, I ensured that the magazine was visually appealing and coherent. This publication reaches 2,000 B2B customers, making it a vital communication tool for the local business community. Working at Plymouth Chronicle has been an incredible journey. I have had the opportunity to apply my diverse skills in content creation, social media management, website development, print design, and video production. Each project has allowed me to grow and adapt, ensuring that our content is both engaging and effective. As I look forward to the future, I am excited to continue contributing my creativity and expertise to the ever-evolving field of content design and marketing.
Plymouth News , Local Artists , Establishments , Events , Charities
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Company Info
Plymouth Chronicle
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